What Makes in The Nick Of Time

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What Makes ?in The Nick Of Time? Such A Successful Advertisement For Audi Essay, Research Paper IntroductionAdvertising is: Any paid form of non-personal presentation and production of ideas, goods or services by an identified sponsor. At first the advert, ?In The Nick Of Time? did not seem effective. But after analysing the advertisement, it seems an effective advert. At first the plot may confuse some of the audience, but the plot is eventually revealed at the end, when it all becomes clear. The advert uses some very effective details, that may not be obvious to the audience to begin with, but after viewing the advertisement several times, the finer details are appreciated. The advert is 30 seconds long, and was made on the 18th of October 1989, and was done so by Audi.

LanguageLanguage is a wide area in media, it doesn?t just cover the obvious speaking it also covers text, lyrics, lighting, focus, and camera angles. I will try to describe how these techniques are used in Audi?s ?In the nick time?.At the start the audience are given a shot through a window of a house. We get a view from outside the house, looking into the house?s kitchen. The phone rings, and a man answers the telephone, after what seems a very short conversation that we cannot hear, he puts the phone down. The man goes to get his jacket, and then gets his son who is 6 years old. The father runs carrying his son, down a set of stairs, which leads outside to the father?s car, which is an Audi 90 Quatro. Outside it is early evening, the car drives out of the house past a row of

trees. They drive through the German countryside; we then get a close up of the child doing his shoes up, in the back of the car. We get some close ups of the car from all viewpoints, like from the inside, and from the underneath of the car. The car then enters a German city, they drive past a fun fair and we get a close up on a parcel and the reflection on the car window of the parcel, the Childs face is also visible in the window. The car then goes under a bridge, (it is now raining) where there is a man standing with a hat, and a long length coat, and we get a large shadow underneath the bridge from the lights of the car. The car then turns around the corner, and pulls up at a large building, the father gets out of the car, and begins to run up the stairs, he then turns around

sees his son, he gets the child and carries him up the stairs. The father runs down a corridor still carrying his child. The corridor is tiled on the floor, and you get the point of view of the father and the child, you can see two swinging doors ahead of them. The father slides through the doors, and there is a close up of a newborn baby crying. Then some text comes up saying vorsprung durch technic then more text comes up with the Audi logo, and below that it says Call: 0800 800 800 for an information pack.These language effects are used for a particular reason. The phone is an old phone, so you think it is reliable like the car. The image of the child doing his shoes up shows that the car is spacious. A German countryside, is used because Germany is known for good cars, like

BMW, and is involved in producing the Rolls Royce. The rain shows that the car can hold the road in dangerous conditions like in rain. The child seems happy in the car, so this suggests that the is a family car, and a car of the future There is some speech; the speech is ?life is full of decisions. Some of the head, some of the heart. Take your next car. Will it have a catalytic converter that removes 95% of toxic pollutants? Will it be clean, yet lose nothing in performance? Will it have this at no extra cost? In short will it be one of the new generation of Audis? Vorsprung durch technic. As your head and heart would say.? The background music gives an eerie and central European feel to the advert, and is a good choice of music because I think it is building up to some thing