Web Changes Over Time Essay Research Paper — страница 2

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the grid of thoughts. Drawing both from traditional design and the possibilities offered by technical development, digital design is burdened with implications and expectations. The language of the computer is the language of technology, not the language of design. Without the knowledge of design, the computer (like pencil) is more than useless. However the concept of a white space – especially in dynamic media – is no longer the idea of mere but an integral part of design in a digital and interactive environment. Each site exemplifies `cutting edge’ in a different way – though the term is relative. The Pepsi World site (www.pepsi.com) (page ), for example, features a radical design that is surprising for a corporate style, yet it serves the purpose of conveying a product

or brand image. The Jodi.org site (www.jodi.org.com) (page ) is also a cutting edge website, but conveys no literal content and no message – viewers add their own meaning, or perhaps, as I suggest, the content remains in the `mind’ of the computer. My life was changed when I surfed a link to Prophet Communication Website (www.prophetcomm.com) (page ). It asked what I felt was a very important question about this new medium: Where have all the designers gone? This was something no one had bothered to ask before. It was as if nobody thought it possible to harness primitive html coding language to actually design as if it were a medium like print, interactive cd-rom or video. It did not occur to many big business to make the web something more than a hunt for information. Not

many designers tried to take control of html – instead they let it control them, resulting in many boring solutions. Where were all the designers, indeed. This new medium seemed to freeze the entire design community like a cow caught in the headlights of a speeding car.Was there a middle ground where the time – honored experiences of the print designer and the young, inexperienced – but technologically knowledgeable new designer could meet?In general, designers don’t like rules. Rules obstruxt creativity. Rules require the use of one’s talents to serve someone else’s interests and put personal projects on hold. The Web is a brave new world, uncharted territory where not all the rules have been written. It is not coincidence that some of the best sites are created by

individuals or small collectives with their own goals in mind, or by artists seeking to promote and represent themselves. The World Wide Web is simply the tool for the individual. As an individual on the Web you have freedom of the press staring you at the face. You have the power to communicate with other individuals, regardless of their geographic location. Your ability to communicate is not controlled by some outside power but by your own. What are you going to do? What are you going to say to the more than 50 million people who have access to the page you created? This is what cutting edge designers ask themselves. The end results are developed by just doing what comes naturally.Given that creating a Website is relatively easy and no special training is necessary for an

already computer experience designer, one can see how individual creative effort is emphasized and rewarded is this medium. There is a certain advantage to taking more relaxed attitude online. Being young and full of your ideas is an advantage in some respects. The certain aspects of process and formality haven’t been worked out yet – nor will they ever be. On the Web, the game you play is your own. Many designers throw caution to the wind and actually let their own personalities shine. In this manner, it gives clients a no-bull-*censored* look in their inner working. These designers ignore the rule of bandwidth and let their imaginations fly, though the tools are still catching up the dreams of the creators. The Web brings to realization the deepest desires of creative

individuals by giving them the power to not only realize their visions, but to broadcast them and receive feedback and perhaps even support. On the Web, the impulse to know the individual behind the creative act (whether it’s a personal expression or to represent a company or a product) is accompanied by an attitude to be yourself and show the world who you really are. Cutting-edge designers are not afraid that this will hurt their businesses and reputations, but rather they see it as advantageous to have their self-image in the leading position. Some designers do not look to traditional print graphic design but look to the future of interactivity to create new ways to visualize information. They come out from behind the computer and show some of their own personal vision –