The Victim Essay Research Paper You could

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The Victim Essay, Research Paper You could call me a shop-a-holic, as most of my friends do, but I call myself a lover of fashion. Sitting in my room, I look in my closet at all my belongings and wonder what else I want to buy. Abercrombie, Guess, J Crew, Armani Exchange, Ralph Lauren, Tommy Hilfiger, and Banana Republic are just a few of the name-brand items that clutter my room. And I want more. I’ve never stopped to question whether I’m getting what I’m paying for, though I’ve always been a “smart” shopper, a sale shopper. But, as I learn more about my future field, marketing, I realize that I am a victim of advertising. All the things I want and buy are influenced by what magazines, television, and other advertisers tell me I need to want and buy. Everyone

wears clothes. They can be a statement, a style, or a definition of who you are. They can also be a simple necessity. For me, clothing has meant different things. As a child, I wore what my mother gave me or the hand-me-downs from my sister. I never questioned how I looked, but I liked to dress up. In middle school, I became more concerned with my appearance, like most girls. I tried to keep up with the fashion, but what defined the fashion? Magazines and television were the big ones for me. I wanted to look beautiful; thus, I wore what the beautiful people showed me I should wear in hopes that I could be just as beautiful, or at least as fashionable. I had a huge desire to be fashionable, because in being fashionable, I believed I could be popular. As I look back upon those

middle school days, I am amazed at how concerned young people can be about their image. Children become so concerned at such a young age with being popular and looking beautiful. Girls start reading Seventeen, and the idea becomes engraved in their minds that they must be like the girls they see in the magazine. The cover has “500 Summer Must-Haves” or “5 Minutes of Crunches to get those Hard Abs” or “10 New Hair Styles that Will Drive the Boys Crazy” strewn across in bold bright colors. By reading all these tips to fashion and beauty, girls are sucked into buying products they think will help them become beautiful. Makeup, hair accessories, jewelry, and especially clothes are all being sold to young girls through magazines. Without these things, no girl thinks she

will be popular or lovely. As I progressed to high school, advertising became an even bigger influence. Boys began to notice girls in high school, and all the girls wanted to look good to “get” a guy. Since the girls knew that boys were enamored by HOT looking models, what were girls to do but imitate that look? I remember scanning magazines with my friends and trying to get my hair to be shinier, my figure to be better, and my eyes to sparkle with makeup. We believed it all and went to CVS or to the mall to try to find the products the magazines had shown us. We watched TV to find out where those products were or if anything new was out. The looks of the movie stars were also a model of the looks we hoped we could get. I cannot even count the number of useless products my

friends and I bought to better our appearances, all of which were expensive. It was all pushed by what magazines promised would work. The clothing in high school differed greatly from that in middle school, but it was still defined by advertisers. Clothing became something that defined you; it identified you with a certain group or clique. Wearing Abercrombie jeans meant you were the preppy all-American girl, a Guess shirt meant you were the snobby rich girl, and anything worse or less than that was unacceptable. The ads and the types of girls in the ads showed all these definitions of character. As a victim of wanting to fit in and being the “right” type of girl, I shopped A LOT. I tried to get everything on sale so I wouldn’t go broke, but I don’t ever think I really