The Power Of Trl Essay Research Paper

The Power Of Trl Essay, Research Paper Within our generation music has become an essential part of our daily lives. Established favorites ranging from 2PAC to Pearl Jam have touched the lives of many. But today we walk through the record stores seeing more and more new faces among the top ten artists. A wave of boy bands and blondes with beautiful faces are rising out of the woodwork and selling more albums than many established artists of the past. Their faces and voices flood our minds through the television and the radio as many become just as successful as the campaigns that promote then. Today advertising and MTV are working with the music industry to help launch new bands and artists to heights never imagined. MTV?s Total Request Live and the proper public exposure are

proving to be two of the key components in the success of selling a record. With the help of the internet, information from interviews with Carson Daly, and Rolling Stone magazine, I have gathered the information which seems to make today?s pop stars instant hits. Within the past two years Carson Daly and Total Request Live have rebuilt the pop charts. According to the TRL web site, Carson was once a college student pondering playing the amateur golf circuit and now finds himself the head man of the powerful TRL. TRL attracts fans from around the world and has become the undisputed center of the pop world. By simply playing it?s viewers requests, the show has become a hit for MTV. It has made unknowns from Brtiney Spears to Kid Rock into stars and is the engine that drives the

pop charts. According to the February issue of Rolling Stone Magazine, TRL is now the highest-rated show in it?s time period among all cable programs, the highest rated MTV daily show, and essential viewing for many. It?s impact on the youth has been immense. Everyday at 3:30 TRL reveals the results of its daily poll to thousands. It airs just as kids are returning from school and targets an audience record companies desire. Ron Shapiro, the executive vice president of Atlantic Records, said a decade ago a hit song on the radio was enough to launch a band. Now with the internet, Playstation, and 100 other channels, it is difficult to grasp the attention of the youth. TRL has that power. Recently, more people are becoming aware of TRL?s ability to help artists achieve record sales

never imagined. Typically, when a new popular band releases a song it is often lodged at the top of the countdown until it is retired after sixty-five plays. The official TRL web site says this daily repeated exposure has helped many new bands go multi-platinum. Since the TRL voters tend to vote for what they see, this means that when a song is in the top ten it tends to stay there. In an interview between ABC?s Sam Donaldson and Carson Daly, Carson mentioned the power of being played even once on TRL. One single play on can ignite sales, which means that when a label knows that their band?s clip is going to air on TRL they make sure there are enough albums available to satisfy the increase in demand. Carson continued to expand on the power of television publicity. He stated that

by running a video on TRL you are automatically predicting an increase in record sales. He used N?sync?s latest album as an example. Their new album was heavily promoted through appearances and the play of their new single on TRL. As a result, the album sold over 1.1 million copies on its first day of sales. Before the week had ended it had already sold over 3.4 million copies. No artist has ever accomplished such a thing and Carson believed that much of the success stemmed from their exposure on TRL. Some people have even gone as far as to accuse MTV for picking the selections for TRL as a way of pushing certain names. But according to Rolling Stone magazine, last year a group organized online voters to vote for New Kids on the Block?s 1988 hit ?Hangin? Tough? to see if MTV