The Positive Benefits Of Mass Communication To — страница 2

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education through media. This is often times not mentioned as one of the most fulfilling and life rewarding part of media. All to often this is swept under the rug of positive areas to note because, lets just face it, our culture is an entertainment oriented lifestyle, so education through media doesn?t get the admiration and respect it ultimately deserves. From the article, ?Media Education? by Marjorie Hogan we find that if the public is media-literate in how to break-down the content of the media and read what messages each presentation and advertisement is telling us, Wallin 3 rather than taking something at its ?face value?, then the public will be able to make better choices and educate their children about the messages of all media, and thereby control their children?s

exposure to potentially harmful media (Hogan, par 7). Other effects of educational programming such as, Sesame Street, Nickelodeon, and for older kids documentaries from public TV, channels like A&E, The History Channel, and The Discovery Channel have been shown by an article by Aletha C. Huston and John C. Wright, called ?Television and the Informational and Educational Needs of Children,? showed that the television medium has a positive effect on children?s education process. In 1990 the article says that the Children?s Television Act was passed requiring all broadcast stations to provide programing that, ?meets the educational and informational needs of children and youths? (Huston, par 2). The fact that this was passes meant that during the daytime there stations had to

play a minimum of three hours of educational media a day (Huston, par 2). This was a very positive outcome and in the 1960?s Sesame Street was formed which through the years has had a very positive impact for children in their early preschool and school years (Huston, par 5). Sesame street helped to educate the urban poor in the inner cities that normally wouldn?t have the opportunity to gain a quality education like their suburban counterparts who have better access. Since the passing of the Children?s Television Act the number of educational programming has increased ten-fold. These programs have led to children having, according to Huston and Wright, ?…social skills, (for example, cooperation, conflict resolution, knowledge about different cultures), emotional development

(for example, understanding feelings), creativity, language and literacy, positive attitudes about learning, critical thinking, problem solving, quantitative skills, cognitive skills (for example, inference, concept formation), and knowledge about the arts, history, social science, and natural science (Neapolitan and Huston 1994)? (par 11). Interestingly enough these are all things, together with books read while young, that gave me an upper edge on my classmates in reading and critical thinking as well as giving me a curiosity and longing for a lifelong quest of knowledge. Some other interesting facts found during an educational study done by the Wallin 4 Educational Testing Service in 1971 were that out of two groups: a control group that was unchecked and not encouraged to

view and an experimental group that was. The children in the experimental group gained more than those in the control group in their grasp of specific skills and comprehension of vocabulary (Huston, Wright, par 13). In another study called the Early Window Project, it was found that, ?…children who frequently watched educational programs (including Sesame Street) when they were aged 2-4 performed better than infrequent viewers on tests of school readiness and vocabulary at age 5, again with extensive controls for initial language ability and characteristics of the home environment (Wright and Huston 1995)? (Huston, Wright, par 15). This just makes common sense kids who get more education from television show an improvement from their peers who don?t. Huston and Wright go on to

list several more studies in following years that illustrate in their report that television?s place as a positive media tool is cemented for all humanity, and lays waste claims to the contrary calling TV media a negative and ?vast wasteland? suitable for only zombies to zone out to. Children can learn concepts and facts thereby generalizing what they learn; they can also travel through time and space grasping the fullness of humanity?s span through the ages (Huston, Wright, par 38). We as a society should be working with mass media to teach our children all the things they will need to know in the new electronic age. The electronic age is one filled with ambiguity because so much lies within our reach that at times it?s overwhelming. Presently most colleges and universities are