The Influence Of Media On Basketball Essay — страница 3

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media coverage and the average life span of a players career increasing most players in their early years try to make money through endosments and large contract deals and do not concentrate on the main goal of a competitive sport which is winning until the later stages of the career when money no longer becomes an issue. In the NBA, media coverage has increased the capacity of “fans” for teams mainly due to the fact that the invention of television and other technological advancements which attempts to bring the games and players into the households. People no longer have to attend games to be considered a fan of the sport or cheer their favorite team or player. Fans of the sport can enjoy the entertainment of a basketball game in the pleasure of their home which in sense

could be considered better than actually going to the game live because it is much cheaper than going to the game. Media coverage of basketball extends further than just the NBA to high school, NCAA (collegiate basketball) and both sexes male and female are showcased nowadays, although basketball was considered a male sport. The media attention on women’s basketball has actually increased women participation in basketball and could be considered the main contributor to the expansion of women’s basketball although women actually fought against sexism in basketball the media really helped their expansion efforts. The media has really expanded the game of basketball to international arenas and countries have now established their own leagues, which are actually competitive with

American leagues such as the NBA and CBA. Media in all forms has created such an audience for the sport of basketball countries with established leagues compete for players with the NBA although they probably don’t get the best players as yet but the growth of these leagues show the potential to reach the status of the NBA some day. The media could take full responsibility of creating the growth of basketball in the world, most schools and government programs that provide recreation for children and adults build basketball courts, which shows the growth of the sport, which is as a direct result of media, attention. To really evaluate the effects of the media in sport focusing on basketball the positive and negative aspects should be analyzed. Some of the positive and negative

aspects of the media on the sport of basketball are mentioned below. POSITIVE effects of the Media 1. The media has given the sport exposure to a much larger audience than just the people in attendance at the games. This means people who like to watch the sport but can’t afford to go to the games live can watch it in their home or listen or read the results of the game in newspapers or on the Internet which is also an extension of the media. 2. Media attention on the sport has created such a financial market for the sport universities and high schools have basketball programs which gives children who excel in the sport and cannot afford post secondary education a chance to attend university and a possible career in the sport. Athletes are now recognized for their abilities and

are given scholarships and grants to attend university, which is a result of the media giving exposure to the sport. 3. The media has expanded the women’s equality struggles into the sport of basketball by giving women exposure in the sport as actual athletes and not their traditional roles women were thought of as the cheerleaders of the sport. Girls growing up can now identify with female athletes in basketball as role models and encourages them to participate in the sport. 4. The media caused players of the sport particularly on a professional and collegiate level to have discipline and morals mainly because of the exposure the media gives these players to “fans” which causes them to be considered role models. 5. Basketball’s growth on a financial aspect is a direct

result of the media, in the past the salaries of athletes in the professional leagues are non comparative with the salaries of the athletes today, because the media provides a larger audience which provides revenue to teams and players get a share of this new wealth. 6. Basketball players are now seen as role models through the media and people try imitating their basketball heroes to the extent players with charismatic personalities and excellent basketball skills are paid to endorse products. Such basketball players such as Michael Jordan, Shaquille O’Neal and Grant Hill to name a few are seen as heroes to people and given contracts to endorse products. NEGATIVE effects of the Media 1. The media attention on players’ lives goes beyond the basketball court and goes into