The Influence Of Media On Basketball Essay — страница 2

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society. ” Television’s commercial and entertainment emphasis both reflect and affect the hedonistic and acquisitive nature of contemporary America.” (Frederick 264). Mass media has many positive effects on many people. In countries such as India, mass media had made a tremendous change. People in rural communities are now able to communicate back and forth. Children of this country are now able to obtain and expand on their education, there are continuous improvements in their health care system and even modern agricultural techniques are being developed. Not everybody agrees that mass media has had a positive effect, some believe that it has damaged societies beyond repair. Since mass media has such an overwhelming influence on society, it may end up shaping the way and

individual thinks. A good example of this is through advertising. “It is advertising, by and large, that supports the United States’ pervasive and extraordinary diverse mass media system. Advertising major focus is the better you display a commodity the more of the commodity you sell. The private sector gives the advertising industry the money to sell their products, and the company that offers the most capital is the one who gets their product aired. This is where one of our major constraints, known as, competition comes into play. Whatever company holds the most capital decides what we as a society get to consume. Advertisers will say that they produce what the consumer demands but on the other hand they are putting many limits on what we get to consume. With the constant

growth of mass media many opportunities for individuals have been arising. To show how mass media has opened many doors for many individuals, this paper will use the influences of mass media in the world of sports. Both the positive and negative effects of the mass media will be outlined. Basketball was invented as a recreational sport, but now considered a universal sport. The introduction of this sport to the rest of the world started in the late nineteenth century as a form of recreation. Universities began incorporating this new recreational game into their sporting activities and were considered a male oriented sport. Women were not recognized at the time as basketball players even if they had an interest in the sport. Throughout the years basketball was transformed from a

recreational sport into competitive sport and the players competed for a prize which in its early existence was a trophy or medal. The media in all forms such as television, radio, Internet and newspapers never took an interest in the sport until the end of world war two. At the time people’s interest in the sport was growing rapidly mainly because of the transformation of the sport from a recreational sport to a competitive sport. Universities and private businessmen who spotted the potential success of the sport invested their capital in building stadiums for athletes of the sport to compete. In the early 1950’s professional leagues were starting to develop across the United States as more private business men realized profits in relative terms meaning essentially the

profits made were considered great in that time period. At the time the main form of media in households across the United States was the radio and newspaper few households had televisions and live coverage of games were seen by a few. The rules and the format of the game had to be changed to make the game more interesting to fans of the sport and many sports historians contribute basketball transformation over the years to the media involvement. Media coverage of sporting events such as basketball grew dramatically as more and more households had both radios and televisions. In fact the television a medium contributed the most to the transformation of basketball. The media has shaped the public’s opinion on basketball and through the media people seem to have a more profound

interest in the sport of basketball. In the early years of basketball’s introduction to the western world the average age for men to participate in the sport was 17 years old now boys and girls start from the early age of 7 years old. The participation level in the sport was heavily influenced by the media, the sport which was label a male sport has now seen a drastic increase in women participation over the years due mainly to media attention and coverage. In the 1950’s and 1960’s athletes competing in the professional leagues of basketball did not even make enough money sometimes to support themselves and had to find other jobs part time to generate a better source of income. The main mental frame of mind of athletes in that sport in the 1950’s was winning. Today with