The Effects Of The Texas Motor Speedway — страница 3

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some ‘underwrite’ racing teams, others provide large purses for big races, and still others purchase condos in the speedway locality (Gross 19). Advertising plays a big issue at the speedway, much revenue is gained by companies who shell out big bucks for a billboard on the track. The national coverage that the raceway receives is like getting billions of dollars worth of free advertising spread throughout the nation. Advertising for all sorts of local businesses and land around the metroplex is sent to the TVs and radios of sportsfans around the country. The new commerce that comes from this publicity is practically immeasurable (Gross 21). Though many of the ways in which the TMS helps our local economy are immeasurable, we still know that they are significant. The TMS is

helping our local economy to prosper by causing more money to be spent on local businesses, creating jobs for many people around the metroplex, and transferring national attention onto North Texas. The TMS has spent vast amounts of cash on its construction and upkeep, money which in turn went on to spread throughout the metroplex and help our economy prosper. Local areas to the speedway have undergone development since its conception, the standard of living in that area has been raised considerably because of the availability of jobs and income. The free advertisement that local areas have received because of the speedway is helping many businesses to grow strong, it also help new residential areas to grow with new immigrants to Texas. It is curious how something as insignificant

as a sports arena can generate as much attention and revenue as the TMS has, it really goes to say something about where people place their priorities in today’s world.