The Effects Of Advertising On Teens Essay — страница 3
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people try a cigarette for the first time each day, all of which are under eighteen years old. There are at least 4.5 million smoking adolescents in the United States. From 1988 to 1996, the number of adolescents, ages twelve to seventeen, who are daily smokers, has increased by 73 percent (http://www.cdc.gov/tobacco/initfact.htm). Teenage smoking has obviously increased in the United States. As a result, tobacco advertisements are being blamed for the increase use of tobacco by teenagers. Many advertising critics argue that tobacco ads do indeed influence and contribute to the number of teenage smokers. Most teens, however, disagree and believe that their peers are the number one factor in their decision to smoke. Since image is very important to teens, they evaluate what image their smoking friends portray. If they want that image too, they may also take up the habit of smoking. A teen’s attitude towards cigarettes is a considering factor, ranking above advertising that leads to teen smoking. It is obvious that if one has a negative attitude The effects of 7 towards cigarettes, he or she will be less smoke. However, if individuals openly accept cigarettes, they may end up as a smoker. Also, those around cigarettes on a daily basis are more likely to be persuaded to smoke than individuals who are not around cigarettes. In the opinions of teens, tobacco ads do not play a big role in their decision to smoke. Advertisers use a variety of tactics to target particular groups, such as teens, to market their product. There are many views on advertising. Despite the many opinions that advertising is manipulative, a waste of money that could go towards other issues, and a bad influence on human beings, there is no true way of proving it has a bad effect on people. It is simply intended to reveal the benefits of products that consumers want. It is vital to many businesses, as some would be unable to survive without a way of making their products known. Although advertising is accused of influencing consumers to buy things they do not need, they have the choice to buy. It is up to the consumer to make wise choices and develop shopping skills that are intelligent. Bibliography References Alexander, A., & Hanson, J. (1993). Taking sides: clashing views on controversial issues in mass media and society. Guilford, CT: Dushkin Publishing Group. Berkowitz, H., & Evangelista, E. (1999). Cover story/competing for cool/marketers’ dilemma: what gets teens to buy? SIDEBAR: some teen catalogs are hits, others misses. Newsday. Retrieved February 24, 2000 from Electric Library database on the World Wide Web: http://www.elibrary.com Folkerts, J. (1996). The ethics of questionable advertising campaigns. The World & l. Retrieved March 6, 2000 from Electric Library database on the World Wide Web: http://www.elibrary.com Gay, K. (1992). Caution! this may be and advertisement: a teen guide to advertising. New York: Franklin Watts. Incidence of initiation of cigarette smoking among U.S. teens fact sheet. Retrieved February 29, 2000 from the World Wide Web: http://www.cdc.gov/tobacco/initfact.htm Tully, S., & Shonfield, E. (1994). Selling: teens most global market of all. they have the moxie, money, and astonishing similarities in taste. if you’re selling to teens in Los Angeles, try Tokyo and Santiago too. Fortune. Retrieved February 24, 2000 from Electric Library database on the World Wide Web: http:///www.elibrary.com Wolf, A. (1998). Advertising and children. In E. Goldstein (Ed.), Consumerism 1999 (Art. No 77). Boca Raton, FL: SIRS Mandarin (Reprinted from America, 1998, August 1, n.p.).