The Big Five Essay Research Paper Prologue — страница 4

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at Kehalani, with a total sales value of $5.4 million, and six units at Iao Parkside, its partnership with Schuler Homes Inc., with a total value of $900,000. Brewer is the last of the three publicly held builders of Hawaii homes to report disappointing results for the latest quarter. Schuler saw its profit drop to $485,000 from $2.9 million a year earlier. Castle & Cooke Inc. had a profit of $2.1 million, but said that without the sale of some mainland commercial properties it would have reported a loss of $500,000. The previous articles show that Hawaii’s Economy is declining very rapidly, unlike when they first started their company, where the economy was great. Castle and Cooke Castle & Cooke Homes Hawaii is one of several successor companies to the company founded

by Amos Starr Cooke and Samuel Northrup Castle in 1851, began residential development of the company’s lands in the early 1960’s with the Mililani Master Plan. Castle And Cooke now owns about 99 percent of the land on the island of Lanai, and they own about 29.75 percent of the other islands. American Factors “What Amfac has to do with delicious Kona Coffee” Coffee first came to KealakeKua-Kona in 1828 by way of Reverend Samuel Ruggles, but it was actually an arabica strain of coffee from the Hamakua region of the Big Island that was actually brought to Kona in the mid 1800’s and seriously propagated by a few upstart farmers Much of the coffee production in the latter half of the nineteenth century was controlled by large land owning companies such as American Factors,

and worked by migrant laborers mostly from Japan. When the world coffee market collapsed at the end of this century much of the land was leased to these Japanese farmers who began operating under a barter system with many local area stores. When the coffee was harvested and sold in the fall, these farmers would then pay off their debts to these stores. Despite the maneuvering that took place between the stores and the larger mills, the coffee was still the property of those responsible for processing and selling the coffee in the mainland United States. Throughout those difficult years of barter and land leases, the Japanese farmer slowly gained control of an industry originally established by the larger corporations. Many farms around Kona began small milling operations on their

property which added value to their product. The industry ran itself like this for over a half a century, but always at the mercy of what the international coffee market was doing to the price of coffee. Having no control over these prices or market value of their coffee a series of booms and busts occurred over the years making coffee farming a risky business. Coffee production was as high as 7,000 acres in 1958, but the pound price for cherry was only 12! (You will better understand this relationship between price per pound and cherry later in this article.) It wasn’t until the influx of haoles (Hawaiian slang word for Caucasian main landers) in the early 1970’s that the local Kona coffee industry began to monitor and administer its own market. Today’s push for purity, up

scaled means of production, direct marketing by the farmer and the gourmet reputation of the product has proven to be a lucrative means to achieving a stable marketplace.