Television Is Like Chewing Gum Essay Research — страница 2

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in1951. People were impressed with the shows visual images. It was the first time Americans could see two oceans and the statue of Liberty from their living room. Although this was televisions liveliest news show it caused great controversies. This soon reflected Morrows rating and CBS had already begun exploring new options.(Litcher and Rotham 47) Americans were fascinated by the advance in technology they were excited that they could visualize who, what, where and when. It was during this time that television began to influence the country. In the early fifties there weren t many informative television programs that were enjoyable. It was either very serious or pure comedy. The agenda was to try and mix the two successfully. There were prime time and weekend shows when most

people were home but there was not much else on during the day. There was a substantial scarcity of shows on in the morning. Well on January 14,1952 this all changed. The Today Show would fill the mornings dead air time by mimicking the radio. It would steal the audience with a mixture of news light comedy, conversation and music. The today show ran on 26 stations and went according to plan. It was hosted by Dave Garroway a former Chicago radio personality. They played some records, reviewed the weather displayed news headlines and discussed daily news. This show was famous for presenting an interview with a senator and kidney transplant operations to 100-year-old birthdays and consumer health reports. The today show went through a series of changes before it became what it is

today. The show was definitely successful because it became the model for all TV news except for the staid evening programs. Entertainment tonight and LarryKing Live to Prime Time Live and the Oprah Winfrey Show, its hard to think of a television Newsweek show which doesn t get its roots from the Today show. (Litcher and Rothman18) There were an abundance of events that shaped the Golden age of television. The first religious broadcast in 1952, which was presented by Bishop Fulton J. Sheen. Also in 1954, the FCC authorization of the standard for color television broadcast in the United States. (Esslin 267). Dwight D. Eisenhower was the first president to wholeheartedly embrace the American people publicly with his message through t.v. Advertisement on NBC. (Barnouw 67). The

coverage of Kennedy s assassination, which was a live broadcast of what was exactly going on. Television was now touching people on an extreme personal level. The American people were interested in what was happening next and wanted to stay tuned for the latest, greatest, and funniest on television. As society changes, television changes. Since television is a reflection of our society, the change was inevitable. During the sixties and early seventies our nation was thrown into a series of events that would change the world forever. The Vietnam War divided the beliefs of our society. For most, serving our country was an honor and for the remaining young adults it was a time to stand up for what they believed in no war! As a result, burning one s draft card and the American flag

was a common site on the evening news. On a lighter side, Woodstock and flower power changed the thinking of our young adults from being discrete in their private lives to being promiscuous. Free love, marijuana and music that stated their (young adults ) views and morals was very popular. Television being one of the main forms of communication, became a vehicle to depict these attitudes. Sitcoms and movies about the war and its atrocities became evident. Violence and hatred were a common theme in many shows. Marijuana and love power changed the standards of many young adults, thus making television viewing no longer viable for every age group. Television as it was known during the Golden Age ceased to exit. The values and attitudes that created an atmosphere of peace, harmony

and tranquility was no longer the theme used in television. Gathering in the living room around the television with popcorn and soda to enjoy an evening of laughter with the whole family doesn t happen too often today. Most adults spend time looking for shows of yesteryear, while the young adults desire the quick action and violence in their movies. Television has become a commander of our culture, people use television differently than any other media source. We view television for everything, politics, literature, religion, news and commerce. Americans have become television people. Although in a way we have to be tuned into television or we won t be familiar with what s happening in our culture. Television creates a fantasy world that replaces the images of what real life is.