Teen Smoking Essay Research Paper Responsibility of

  • Просмотров 91
  • Скачиваний 4
  • Размер файла 17
    Кб

Teen Smoking Essay, Research Paper Responsibility of Tobacco Companies in Advertising for Teenagers In this world today, smoking is rising rapidly. Teenagers at a young age start to smoke for a number of reasons. It is to easy today to get addicted to cigarettes from the advertisements and wanting to imitate a character you have seen smoking. Cigarettes can be bought easily and teenagers get hooked on them fast. People in the Food and Drug Administration (FDA) have tried to get kids to stop smoking for years, but the advertisements keep bringing them back and getting new customers all the time especially teenagers. This paper explains how tobacco companies get teenagers to smoke by using advertisements that appeal to their age group. Most teenagers start smoking at an early

age. Most students start smoking in the 12-16 age groups. Peer pressure and smoking parents are what usually drive most teens to smoke. Because they think that smoking will handle their problems. It won t, it just gets you addicted so that you want to smoke all the time. Advertisements are another reason why teens start smoking at an early age. Joe Camel was one of the many ways of advertising to get teens to smoke. Joe s cool image, Jodie Bernstein, a director of the FTC s Bureau of consumer Protection said, was used to create a character whose acts and deeds corrupt children and get them to start smoking and acting like the cartoon they like. (A1) The Federal Trade Commission (FTC) and its advertising agency have denied targeting to young children, but the ads, which started in

the U.S. nine years ago, have become a focal point of outrage from health groups. The FTC hopes to eventually restrict the ads to adult-only places like nightclubs and bars, and also force the R.J. Reynolds Company to conduct educational programs to keep children from smoking. The Federal Trade Commission charged the R. J. Reynolds Company with illegally introducing children to smoke with its Joe Camel cigarette advertising campaign. The cartoon camel violates federal law that prohibits the marketing of cigarettes to children. The number of youths taking up smoking has jumped 73% between 1988 and 1996. About 1.2 million Americans under the age of 18, started smoking daily, but more that 1/3 of high school students who try cigarettes, develop a daily habit before they graduate.

About 36% of the students who ever smoked said that their smoking escalated to at least a cigarette per day. At this rate, smoking for teenagers has increased 50%, or 77 out of every 1,000 non-smoking teenagers picked up the habit. Seventy percent of high school students said that they had tried cigarettes at least once, but between 33-50% of people who ever experimented with cigarettes, became regular smokers. The two cigarette companies, Winston and Camel, had been losing sales since the mid 1960 s. But when the Marlboro Man ad campaign, which was considered the most successful ad campaign in the history of advertising, featured men in cowboy hats, boots, and chaps, sales among young people surged. The last thing on the cigarette companies minds is to lose sales. They want to

keep sales up and sell as many products as they can to minors and adults. Joe Camel attracted young people to smoke. France in the 1970 s launched the campaign that was a smashing success among youngsters. The French campaign was about as young as you can get, and aims right at young adult smokers that Camel needs to attract. February 1, 1985 focus groups found that the earlier French camel ads were well received due to the fun/humor aspects, but the main drawbacks include that they may be appealing to an even younger age group. In March 1985, the funny French camel print ad and T-shirt campaign, using a cartoon camel, had been designed to youthen the brand. Young people represent tomorrow s cigarette business, a representative said from the camel Tobacco Company (29). As the 14