Tapnet Business Plan Essay Research Paper TAPNETCOMBusiness — страница 9

Distance Education Summary After the initial investment in hardware and software, the cost of the classes will be covered by the Association’s dues charged when they join the site. Tuition from students will also go towards class content creation. Once the classes have been created the first time, they will be edited, cleaned up and offered on the website for others to take at later dates. This will incur minimal expense (hard drive, backup tapes, etc) on our part and let us generated revenue in future periods. Association members will be charged tuition for classes they take online with either the student’s themselves paying or the Associations covering the cost for required classes. 3. Market Research and Analysis 3.1 Customers Our customers are all the professional trade

associations in the US. It is our believe that every association can benefit in some shape or form from having a Web presence. Our initial focus will be on those associations, regardless of whether they are currently on-line, that can benefit the most from our broadband offerings: eManufacturing, CRM, and Distance Education. Along these lines, we are targeting associations whose professional subject matter has one or more of the following characteristics: manufacturing based, customer based, dynamic and changing knowledge base. The associations that display these characteristics will have the most to gain from our offering: expediting the manufacturing process, maintaining a organized and dynamic customer approach, and keeping abreast of all the latest industry regulations

through distance learning. Adhering to the strategy of identifying associations that stand to gain the most from our broadband offerings, we have targeted the following association categories and sub-categories. 3.1.1 Computers & Internet The machines, their connections, and their capabilities.  Computer Hardware, Computer Science, Computer Software, Cyberculture, Internet, Platforms, Programming, System Administration, Computers & Internet News. 3.1.2 Education Schooling and instruction; the provision of knowledge or training in a particular area or for a particular purpose.  Early Childhood and Pre-school, K-12, Alternative, Special, Higher Education, Adult, Vocational, Teachers & Administrators, Education News. 3.1.3 Health & Medical Sciences Dealing with

the condition of an organism — its freedom from disease or the diagnosing and treating of disease or other damage to body or mind.  Alcohol, Drugs & Tobacco, Alternative Medicine, Consumer Information | Disabilities | Diseases, Disorders & Syndromes | Donors and Transplants, Exercise & Fitness, First Aid, General Medicine, Geriatrics, Health Care Management & Policy, History of Medicine, Injuries, Medical Technology, Men’s Health, Mental Health, Medications & Pharmaceuticals, Nursing, Nutrition & Diet, Occupational Health & Safety, Oral Health & Dentistry, Pain Treatment & Management, Pediatrics, Preventive Medicine, Sexuality Specialization, Surgery, Veterinary Medicine, Women’s Health, Professional Resources, Health & Medical

Sciences News. 3.1.4 Law, Government & Political Science Rules and principles governing a community and enforced by a political authority; matters having to do with the control and administration of public policy in a political unit; the study of the processes, principles, and structure of government and of political institutions.  Law, Law Enforcement, Government, Political Science. 3.1.5 Science & Technology The natural and physical sciences and their practical applications.  Agriculture, Astronomy, Chemical Sciences (Chemistry), Communications, Controversial, Earth Sciences, Electronics, Energy, Engineering, Environmental Sciences & Ecology, Horology (Time Measurement, Clocks, Calendars), Life Sciences, Mathematics, Paleontology, Physics, Transportation,

Science & Technology News. 3.2 Market Size and Trends There are approximately 200 US-based associations, both on and off line, that exist in our target areas outlined above. As with everything in this ever increasing wired world, deliver your message 24 hours a day 7 days a week to anyone, anywhere is becoming key to success. An online portal allows such access and supports the following market trends: 3.2.1 Increase Revenues Associations don’t want just a simple web site. Rather it is important to have a web site that create a multi-media presence that builds on itself – each component benefiting the other. Use web sites to build revenues for association meetings – using the meeting to create the essential web site. Association portals offer the following revenue