Tapnet Business Plan Essay Research Paper TAPNETCOMBusiness

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Tapnet Business Plan Essay, Research Paper TAPNET.COM Business Plan December 11, 2000 Peter Bankuti Table of Contents ______________________________________________________________________ 1. TapNet Executive Summary 4 1.1 The Opportunity 4 1.2 The Application 4 1.3 The Need for Additional Capital 5 2. The Industry and TapNet’s Product(s) or Service(s) 5 2.1 The Trade Association Industry 5 2.2 TapNet Company and the Concept 7 2.2.1 Networking 7 2.2.2 News & Information 8 2.2.3 Ecommerce 8 2.2.4 Meetings 8 2.3 TapNet Product(s) or Service(s) 9 2.3.1 eManufacturing 9 2.3.1.1 Serving the customer 10 2.3.1.2 Valuable Capabilities 11 2.3.1.3 Management tools 13 2.3.1.4 Culture change 15 2.3.1.5 eManufacturing Summary 15 2.3.2 CRM 16 2.3.2.1 Evolution of CRM 17 2.3.2.2

Target Marketing 18 2.3.3 Customer Relationship Management 19 2.3.3.1 The Customer Relationship Management Cycle 20 2.3.3.2 Execute 21 2.3.3.3 Customer Relationship Management Summary 21 2.3.3.4 Business Drivers 22 2.3.4 Distance Education 22 2.3.4.1 What is the Process? 23 2.3.4.2 What do the Associations need to do? 24 2.3.4.3 What needs to be put in place? 24 2.3.4.4 Distance Education Summary 26 3. Market Research and Analysis 26 3.1 Customers 26 3.1.1 Computers & Internet (35) 27 3.1.2 Education (26) 27 3.1.3 Health & Medical Sciences (9) 27 3.1.4 Law, Government & Political Science (10) 28 3.1.5 Science & Technology (41) 28 3.2 Market Size and Trends 28 3.2.1 Increase Revenues 29 3.2.2 Be your industry’s portal 29 3.2.3 Provide e-commerce sites 29 3.2.4

Create an Internet Community 30 3.3 Competition 30 4. Marketing Plan 30 4.1 Overall Marketing Strategy 30 4.2 Pricing 31 4.3 Sales Tactics and Promotion 31 4.4 Advertising 32 5. Design and Development Plans 32 5.1 Development Status and Tasks 32 5.2 Difficulties and Risks 33 5.3 Proprietary Issues 34 6. The Financial Plan 34 6.1 Actual Income Statements and Balance Sheets 34 6.1.1 Expenses 34 6.1.2 Revenue 34 6.1.3 Staffing 35 6.1.4 Technology 35 7. Proposed Company Offering 36 7.1 Proposed Company Offering 36 7.2 Desired Financing 36 7.3 Capitalization 36 7.4 Investors Return 37 7.5 Exit Strategy 37 TapNet Executive Summary TapNet.com (Trade Association Portal) represents a tremendous opportunity for it’s directors, partners and potential stockholders. 1.1 The Opportunity The

Internet and specifically business-to business applications are expanding at a tremendous rate. Many companies and associations are entering this portal area to provide valuable products services to the industry and generate economic profit at the same time. TapNet’s Board of Directors saw this opportunity about year ago and has been fine tuning their concept and approach. Since this time, TapNet has moved forward and further developed the concept, gathered content and interacted with hundreds of potential customers around the world and gained their support. 1.2 The Application TapNet is more than a website or portal, it is an Internet based application that supports the trade association’s business operations, offers buyers and sellers the chance to find each other, interact

and eventually purchase products and services on-line. TapNet provides these core competencies and capabilities to trade association, many of which could not afford these required business capabilities without TapNet as their provider. TapNet provides the foundation for a dominating site that drives the industry rather than just responding to it. TapNet plans to continue development of both its technology and the information resources it offers. This will be accomplished by developing buyer guide matrixes for associations to list their information, developing TapNet enabling features and functions, and by providing content and interaction that truly bring the trade association community closer together. TapNet will also provide a strong marketing program to generate awareness