Лингвистический фон деловой корреспонденции (Linguistic Background of Business Correspondence) — страница 2

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contains many examples of business letters; the occasions on which they were written and some of their characteristics are observed. The aim of my diploma paper is to study business letters from the lexicological point of view and make the matter of business letter writing less complicated. The objectives and purposes of the paper may be formulated as follows: ·        Critical study of the material on the theme; ·        Exposure of the aims, place, importance, role and contents of the aspect of letter-writing in the course of Lexicology and Business English classes; ·        Defining the specificity of lexics in different spheres of business correspondence;

·        Searching the peculiarities of the structure, manners and styles of business letters; ·        Defining and stating the rules of writing a business letter; ·        Arranging and classifying the business letters according to the sphere of usage; ·        Giving useful tips and advice to anyone interested in business letter writing. To achieve the set aims I have collected more then 100 letters on various issues of business correspondence. Then, I made a thematic classification and description of letters concerning different spheres of business (trade, finance, industry, international inquiries and reports, etc.). Having analysed

each type separately, I came to the conclusion that there are certain common rules which need through studying. While searching the letters I mostly paid attention to the specific usage of lexics, semantics, manners and styles of business letter writing. As resource for my paper I used a list of business books, various reference books, dictionaries, language textbooks, real pieces of business correspondence and different sites of the Internet. Nowadays, we have a great need of Business English teachers and I do hope that my diploma paper could be really useful especially for them. It also contains good material for the students of language higher institutions, and could be as well appreciated by any person interested in the course of business letter writing. My diploma paper

consists of Introduction, four chapters, Conclusion and Appendix. Part I The Basic Forms Of Communication As David Glass is well aware, effective communicators have many tools at their disposal when they want to get across a message. Whether writing or speaking, they know how to put together the words that will convey their meaning. They reinforce their words with gestures and actions. They look you in the eye, listen to what you have to say, and think about your feelings and needs. At the same time, they study your reactions, picking up the nuances of your response by watching your face and body, listening to your tone of voice, and evaluating your words. They absorb information just as efficiently as they transmit it, relying on both non-verbal and verbal cues.

1.     Non-Verbal Communication The most basic form of communication is non-verbal. Anthropologists theorize that long before human beings used words to talk things over, our ancestors communicated with one another by using their bodies. They gritted their teeth to show anger; they smiled and touched one another to indicate affection. Al­though we have come a long way since those primitive times, we still use non-verbal cues to express superiority, dependence, dislike, respect, love, and other feelings. Non-verbal communication differs from verbal communication in funda­mental ways. For one thing, it is less structured, which makes it more difficult to study. A person cannot pick up a book on non-verbal language and master the vocabulary of gestures,

expressions, and inflections that are common in our culture. We don't really know how people learn non-verbal behaviour. No one teaches a baby to cry or smile, yet these forms of self-expression are almost universal. Other types of non-verbal communication, such as the meaning of colors and certain gestures, vary from culture to culture. Non-verbal communication also differs from verbal communication in terms of intent and spontaneity. We generally plan our words. When we say "please open the door," we have a conscious purpose. We think about the message, if only for a moment. But when we communicate non-verbally, we sometimes do so unconsciously. We don't mean to raise an eyebrow or blush. Those actions come naturally. Without our consent, our emotions are written all