Лингвистический фон деловой корреспонденции (Linguistic Background of Business Correspondence)
Contents Introduction …………………………………………………………….…… 3 Part I. The basic forms of communication …………………………………………… 5 1. Non-verbal communication………………………………………….. 5 2. Verbal communication ……………………………………………… 6 3. Language barriers to business communication……………………… 9 Part II. Types of business communication ………………………………………….... 11 1. The types description………………………………………………... 11 2. Business writing (letters, memos and reports, other documents)…... 12 Part III. Types of business correspondence …………………………………………… 15 1. Correspondence on social situations (appointments; travel arrangements; invitations; job applications; goodwill letters; etc) ………………………….. 15 2. Correspondence on business situations (inquires; quotations; sales letters; orders; complaints; acknowledging of payment; etc) ……………………………. 20 Part IV. Structural and lexical peculiarities of business letters ………………………… 30 1. Structure of a business letter ……………………………………….. 31 2. Content of a business letter ………………………………………… 36 3. Rules and manners of writing a business letter …………………….. 40 4. Style of a business letter……………………………………………. 44 5. Lexics of business letters (frequent phrases; cliches; abbreviations, etc.) …………….. 48 Conclusion ……………..……………………………………………………… 58 Mini-dictionary of business correspondence ……………………………………………….. 60 Bibliography …………………………………………………………………………………. 64 Introduction Letter writing - is an essential part of communication, an intimate part of business and life experience. Each letter-writer has a characteristic way of writing, his style of writing, his way of expressing thoughts, facts, etc. But it must be emphasised that the routine of the official or semi-official business letters requires certain accepted idioms, phrases, patterns, and grammar which are found in general use today. Therefore certain skills must be acquired by practice, and details of writing must be carefully and thoroughly learnt. The choice of this topic for my diploma paper was mostly conditioned by the fact that the students studying English at our University are almost unable to write proper business letters and that the problem of writing business letters is still not well-studied. I think that it is very important to know a constituent part of modern business communication. As nowadays more and more agreements are made in English, for English is the nearest thing we have to a universal business language. Joint ventures, bank loans, and trademark licenses frequently are spelled out in this language even though it is not native to at least one of the contracting parties. The subject matter of the diploma paper is the role of lexics and semantics in the case of business letter correspondence. The question of the history of official communication, the main stages of business transactions, the role of person’s feeling for the proper use of phrases as well as his knowledge of grammar are highlighted. Moreover, those phrases which are more often used in business letters are examined from the point of view of their appropriateness in different situations. The practical part
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