Entrepreneurial project Individual Project

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MBA and EMBA Cover Sheet and Own Work Declaration Own Work Declaration I hereby certify that the following piece of work complies with the Own Work Declaration form already issued and with the University’s Rules and Regulations relating to plagiarism and collusion, as listed in the Essential Information for Students and the MBA Course Handbook. Candidate Number(s): Karimov A.A. Title of Course: EMBA 4: Entrepreneurial project Submission Date: 1 February 2008 Title of Work: Individual Project I confirm that all this work is my own except where indicated, and that I have: Clearly referenced/listed all sources as appropriate Referenced and put in inverted commas all quoted text (from books, web, etc) Given the sources of all pictures, data etc that are not my/our own Not made

any use of the essay(s) of any other student(s) either past or present Not sought or used the help of any external professional agencies for the work Acknowledged in appropriate places any help that I have received from others (eg fellow students, statisticians, external sources) Complied with any other plagiarism criteria specified in the course handbook For group work, we certify that all members of the group have made a significant contribution. I understand that any false claim for this work will be reported to the Proctors and will be penalised in accordance with the University regulations. * delete as applicable SIGNED (insert candidate numbers) 54301 Development Project Business Plan Table of contents 1.0. Executive Summary 3 1.1Project Objectives 4 1.2.Keys to Success 4

2.0. Project Opportunity 5 3.0. The Market Analysis 6 3.1.Market Segmentation 6 3.2.Competitors and Competitive Advantages 7 3.3.Target Market Segment Strategy 9 3.4.Market Trends and Growth 11 4.0. The Proposition 13 5.0. The Business Model 15 6.0. Sales & Marketing 16 6.1.Promotional strategy 16 6.2.Sales Strategy 18 7.0. Financial Forecasts 20 7.1.Important Assumptions 20 7.2.Project Earnings Structure 20 7.3.Net Present Value Analysis 21 7.4.Projected Cash Flow 22 7.5.Key Financial Indicators 22 8.0. Company Profile 23 8.1.Management Team 23 8.2.Management Team Gaps and Personnel Plan 24 9.0. Risks 25 Executive Summary The investment project essence lies in creating in Kazan city (the capital of one of the Russian Federation regions – the Republic of Tatarstan) a

state-of-the-art industrial park designed especially for small and medium-sized companies occupied in chemistry and petrochemistry. The choice of the industrial park profile is based on the regional economy structure and specialization. Fuel and petrochemical industries determine the republican economy profile. It is the production of crude oil, synthetic rubber, tyres (one third of total Russian market capacity), polyethylene (40% of total Russian market capacity) and wide range of petrochemicals processing; there are large mechanical engineering enterprises that produce helicopters, aircrafts and aircrafts engines, heavy trucks and small cars, compressors and oil-gas pumping equipment; hi-tech electric and radio devices. Globally, Tatarstan is one of the most economically

developed republics of the Russian Federation, located in the centre of the country largest industrial region, at the intersection of most important highways, connecting East and West, North and South of the country. The project developer is the “Idea Capital Asset Management” company founded in 2004, which competes in real estate rental market, being a development and management company. Until recently it was occupied mainly in office real estate. With the HIMGRAD Industrial Park development project the company goes into industrial real estate market segment. The project is supposed to develop on the territory of an industrial site with 75 years history within the limits of Kazan city. The industrial park site covers 131 hectares in total. It is situated in the north-west