Art Essay Research Paper ART AND ADVERTISINGThere — страница 4

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building, the column, or the standing figure become connected in our mind by virtue of their verticality.? These are art techniques that are used daily in advertisements to attract our attention. Advertising is really an art in itself, since each of us perceives reality in a slightly different manner, some more so than others. As a philosopher once observed, ?There?s no such thing as reality, only our perception of it:? This means that each of us will interpret art in advertising in our own unique way dependent upon our particular system of beliefs of reality. BIBLIOGRAPHY 1.Alexandre, Arsene and M. H. Speilman, H. C. Bunner, August Jaccai, The Modern Poster, Charles Scribner?s Sons, New York, New York, 1895 2.Hess, Dick and Marion Muller, Dorfsman & CBS, American Showcase,

Inc., New York, New York, 1987 3.Hillier, Bevis, Posters, Weidenfeld & Nicolson 5 Winsley Street, London, England, 1969 4.Kery, Patricia Frantz, Great Magazine Covers of the World, Abberville Press Publisher, New York, New York 5.Lawry, Bates, The Visual Experience, An Introduction to Art, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1964 6.Nelson, Roy Paul, The Design of Advertising, Wm. C. Brown Publishers, Dubuque, Iowa, 1973 7.Robb, David M. and J. J. Garrison, Art In The Western World, Harper & Row Publishers, 1963 8.Snyder, John, Commercial Artist?s Handbook, Watson-Guptill Publications, New York, New York, 1973 9.Swan, Alan, How To Understand And Use Design And Layout, North Light Books, Cincinnati, Ohio, 1987