Advertising in the trade market — страница 4

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content of expression is realized not one, but two or more linguistic units following one after another after dividing pause. For example, the competition - it is alive, creative and highly specific. But we can and yes: the competition - it is alive. Creative. Highly specific. The advertisement can be used and epiphora (only end) - repeating words or phrases at the end offers or related passages. For example, we fight for freedom. We always stand for peace. Syntactic parallelism is the same building or neighborhood offers cut language. Antithesis - a linguistic turn in which to enhance the expressiveness of language contrasted sharply opposing concepts. For example, in low water at high speed. Graduation - stylistic figure, which is in the following location of words in which

each further contains a value that increases (at least - which is reduced), thus creating growth (easing) of generated impressions. Usually gradation used when comparing different digital cited and placed them as reinforcement. But sometimes individual words, phrases, whole paragraphs of text ads line up in order of their growth. Ellipsis - the stylistic figure, which is to pass any of the sentence, which means, more often than a verb. This creates a dynamic language. Default - linguistic turn, which is that by the end of deliberately expressing opinion. In a written text is usually put Multipoint. Well used in advertising direct speech and the types of conversational design appeal. Conclusions Advertising - it's not easy marketing of the desired item, but a thin tool to attract

consumers and increase demand. Research will show how to achieve such an effect of advertising in society, how to define the implementation period, frequency ads that particular mentality and taste of the Ukrainian population should be considered. Also, after a study is possible a new approach to solving problems, new ideas and suggestions. Progress reports should make recommendations as practical for use in the community to improve the effectiveness of advertising. The research gives an opportunity to get the data needed for marketing, management companies, conducting campaigns, and for those firms involved in the development of commercials on demand. Quality advertising directly affects its efficiency. This concept of quality applies not only the technical side (design, special

effects), but the content submitted commercials. People are very original, not boring persuasion that a product is the best in the world. One of the most effective techniques of modern advertising - designing image product, trademark, company. Famous booster D. Ogilvy (SSHL) formulated the theory that every advertisement should be considered in terms of how she creates complex characters image of the product. With advertising producers famous worldwide catalog create a favorable image and unique identity of its brands: products companies Adidas and Nike symbols of a healthy lifestyle and sporting successes are watches "Rolsks and pens" Cross "- attributes Business prosperity and so on.