Advertising Education Or Condemnation Essay Research Paper — страница 2

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like his statement, that advertising is neither misleading and manipulative as its critics claim nor as worthwhile as effective as it advocates assert (Shudson page 229) Advertising cannot exist without the consumer. If the consumer does not purchase the product of misleading ads this will show the companies that using this type of ad will not work. In turn the consumer will be able to get a better product or service. Work Cited:Spurgin, Sally Dewitt Advertising , Michael Parenti and James Playsted Wood and Michael Shudson Strategies for Argument , 1992 by Prentice-Hall Inc. A Simon & Shuster Company, Englewood Cliffs, New Jersey 07632